Each year millions of consumers, amateur athletes, sports Arizona Cardinals Jerseys fans, and workout buffs, search for just the right apparel--everything from T-shirts, sweats, and Buffalo Bills Jerseys to caps, jackets, and sneakers--to help them run faster, leap higher, or look cooler than the average person. With athletic Denver Broncos Jerseys alone generating more than $13 billion in sales in 1999, the leading sporting goods manufacturers are competing for a big prize. Yet, over the past three years (1997-1999), the pace of sales has slowed. The industry leaders, Nike and Reebok Green Bay Packers Jerseys, have watched sales drop off as much as 5% to 10% annually during the period.In this arena the competition is fierce--multibillion-dollar entities like Nike and Reebok, and megamillion-dollar companies like Adidas, Champion, Converse, Puma, and Wilson--have also staked their claim in the sports apparel business, and the list of New York Jets Jerseys clothing manufacturers is continually growing. Moreover, product lines are expanding to provide streetwear and off-court wear and accessories, including mlb jerseys, with athletic appeal. And there has been a rise in the popularity and visibility of athletes across a number of sports--golf, soccer, tennis, and boxing--with huge San Francisco 49ers Jerseys endorsement contracts going to the champs. With the competition heating up, how can any one company stay competitive and establish itself as a leader?
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